The Rise of AI: Why Your Brand Needs to Adapt

The rapid advancement of artificial intelligence has transformed more than just the technology sector — it’s reshaping how people search, shop, and engage with brands online. What once felt experimental is now everyday reality. From smart assistants to conversational tools like ChatGPT, AI is becoming the first touchpoint in the customer journey.

A Shift in User Behaviour

Millions of users are now turning to AI tools — not Google — to ask questions, discover products, and make decisions. This shift is happening fast, and it’s changing the rules of digital visibility. Instead of relying solely on search engines, people are asking AI for advice, recommendations, and curated options tailored to their needs.

That means your brand’s online presence needs to go beyond keywords. It needs to be context-aware, conversation-ready, and strategically positioned to show up where decisions are made.

The Opportunity for Brands

As AI becomes more integrated into daily life, businesses that adapt early gain a significant edge. By understanding how AI systems gather and serve information — and by shaping your content to align with that — you’re not just keeping up. You’re leading.

At Insight Team, we specialise in helping brands make this shift. From optimising your website and messaging for AI-driven platforms, to building strategies that position your business in front of the next generation of digital consumers — we’re here to help you move smarter.

91%

of Consumers Prefer Brands That Personalise — and AI Makes It Possible

Artificial Intelligence is no longer a futuristic concept — it’s a driving force in how people search, shop, and make decisions online. In fact, 91% of consumers say they are more likely to shop with brands that provide personalised offers and recommendations. And increasingly, they’re not searching through traditional channels — they’re asking AI.

$64.03 billion by 2034

AI in E-commerce Market Growth

Search is evolving. AI-powered tools like ChatGPT, Perplexity, and voice assistants are becoming the first place people go for answers. Recent data shows a decline in traditional search engine use, as consumers look for faster, more tailored responses from intelligent systems.

At the same time, the AI in e-commerce market is expected to grow from $7.25 billion in 2024 to over $64 billion by 2034, as more brands tap into its power to personalise, predict, and convert.

The Decline

Decline in Traditional Search Usage

For the first time in 22 years, Google searches within Apple’s Safari browser have declined, attributed to the increasing use of AI-powered tools like ChatGPT and Perplexity, which offer alternative ways to access information.

What This Means for Your Brand

If your digital presence isn’t optimised for how people now interact with AI — you risk being invisible. Your content, your product descriptions, your messaging — they all need to speak the language of modern discovery. It’s not about keywords anymore. It’s about context, clarity, and credibility in AI-driven conversations.

At Insight Team, we help forward-thinking businesses reposition themselves for this new landscape. From refining your messaging to aligning with how AI platforms source and present information, we make sure your brand shows up where it matters — and how it matters.

The Future of Search Is Conversational

It’s no longer enough to rank on Google. You need to be recommended by the AI tools your customers trust.

Let’s work together to get you there.