Starting Out
Founded in 2018 by Will Goodhand, Insight Team embarked on its journey with a singular vision: to solve the quintessential problem of identifying problems worth solving. Our inception was rooted in the belief that market research, when executed with depth and precision, could uncover not just data, but meaningful insights that drive decision-making. Today, our scope extends far beyond traditional market research, embracing a multitude of disciplines from eCommerce to marketing, all through the unique perspective of our “Insight Lens.”

Will and Sam


Our Mission
At Insight Team, our mission is to empower businesses by illuminating the path to informed decisions. We delve deep into the complexities of the market to fetch actionable insights, ensuring our clients not only stay ahead of the curve but also redefine it. Our expertise is not confined to providing answers; we excel in asking the right questions, ensuring every solution is tailored to address the core challenges our clients face.
Our services
From our roots in market research analysis, Insight Team has evolved to offer a comprehensive suite of services designed to propel businesses forward. Whether you’re navigating the intricacies of eCommerce, seeking to refine your marketing strategy, or looking for a bespoke solution that sits outside the conventional, we’ve got you covered. Our services include, but are not limited to:
In-depth Market Research and Analysis
At Insight Team, our market research and analysis services go beyond mere data collection to uncover deep, actionable insights. Leveraging the latest methodologies and technologies, we delve into consumer behavior, market trends, and competitive landscapes. Our aim is to provide you with a comprehensive understanding that informs your strategic decisions, helping you to not only meet but exceed your market’s needs and expectations.
eCommerce Strategy and Optimisation
In the dynamic world of eCommerce, staying ahead means constantly evolving your strategies. Our eCommerce Strategy and Optimisation service is designed to enhance your online presence, improve customer experience, and boost your sales. From website analytics to customer journey mapping, we apply the Insight Lens to every aspect of your eCommerce business, ensuring that your online store is not just a place to shop, but a destination.
Comprehensive Marketing Solutions
Our Comprehensive Marketing Solutions encompass a wide range of tactics and strategies tailored to elevate your brand and connect with your audience. From digital marketing campaigns to traditional advertising, content creation, and social media strategies, we ensure that your marketing efforts are cohesive, targeted, and effective. With Insight Team, your marketing initiatives are backed by data-driven insights, ensuring that every dollar spent maximizes your return on investment.
Custom Insights and Consulting Services
Every business is unique, with its own challenges and opportunities. Our Custom Insights and Consulting Services are designed to meet you where you are, offering bespoke solutions that address your specific needs. Whether it’s navigating market entry, product development, brand positioning, or operational efficiencies, our team provides expert guidance informed by comprehensive research and analysis. With Insight Team, you gain a partner committed to your success, offering tailored advice that propels your business forward.
Why Choose Insight Team?
In a world inundated with data, Insight Team stands apart by focusing on the essence of what truly matters: insight. Our approach goes beyond surface-level analysis to uncover the underlying trends, behaviors, and opportunities that drive successful outcomes. With the Insight Lens, we ensure that every strategy, solution, and recommendation is informed, relevant, and impactful.
100%
Of clients would recommend our services to similar businesses.
85%
Lift in site impressions for clients on average across our SEO and marketing projects.
23%
Sales lift year on year for clients on average using our eCommerce solutions.
Join Us on Our Journey
As we continue to grow and expand our offerings, Insight Team remains committed to the ethos of innovation, integrity, and insight. We invite you to join us on this journey. Whether you’re looking to solve a complex challenge, optimise your operations, or simply gain a clearer understanding of your market, we’re here to illuminate the path forward.
For inquiries, collaborations, or to learn more about how we can support your business, contact us at sam@insightteam.co.uk