Digging Deeper:
At the heart of any successful business strategy lies a profound understanding of the market and the insights gleaned from rigorous research. Insight and market research services form the cornerstone of informed decision-making, enabling businesses to navigate the complexities of the market with confidence. By identifying trends, understanding consumer behaviour, and analysing competitors, these services offer a comprehensive view of the business landscape.
Services
Behaviour
Commercial success depends on sound understanding of human behaviour, and successful conversion of this insight into action.
Whether creating conditions for e-commerce customers to flow fast to purchase, or ensuring that employees stay safe in their work environment, identifying and acting on behavioural insights is key.
Nudging
This necessitates a ground-up approach, seeing things through the eye of the customer, or the employee. We are proud to have taken up the challenge presented by leading thinkers in the field of behavioural nudging: all of our nudges are co-developed with the teams they seek to impact, taking this vital technique to new levels of effectiveness.
Brand & Communications
Nothing guarantees future cashflow like a strong, resilient brand. Our services support you in building a strong lasting brand, ensuring you are present and recognisable in the market: generating you increased margins and reducing your need to ‘buy custom’ through discounting.
Further, we help you develop and optimise your communications so they engage and build connections with your customers.
If you make your target audience feel something (preferably positive) then they will buy eventually – or better yet, now.
Our communications and tracking approaches are geared to enabling you to gain the consumer action which you seek, and the growth you need.
Best Practise Research
Working with Industry leading brands
Providing actionable Insights to take your business to the next level
Innovation
We’ve been banging the drum for AI for ten years since we first saw its remarkable results in gaining insights which provide a competitive edge. Now the world has caught on, we are focused on keeping our application of AI at the cutting edge. Race the Robots is our end-to-end innovation approach bringing the best of classic innovation thinking and processes (and junking the bad) fused with cutting-edge AI.
This is all supported by classic best practice concept & product testing approaches to prove and maximise the potential of your innovations, including sales simulations.
Join the race wherever you need sharper, better results – it’s a marathon or a sprint, according to your growth needs.
“This is a hugely important survey for every brand out there, no matter how big or small they are. The Student Brand Affinity Index proves the value of brand affinity – it moves minds and, in turn, markets and is worth billions of dollars.”
Josh Rathour, Founder & CEO of UNiDAYS
“Insight Team are a great partner in providing insight which makes an impact in shaping our strategies for clients. They’ve proved their worth by seeing a way through complexity, bringing together data and experience to reach the best decisions.”
Hugh Stevenson, Anatomy Brands
Insight Team Ltd 